by Minter Dial | Jun 2, 2016 | Marketing
In the crowded, busy and chaotic world of media messages, some brands are so desperate that they are prepared to stoop to any level in order to get attention. There’s nothing more glaringly obvious or tragic, in my mind, than a brand that is screaming out...
by Minter Dial | May 27, 2016 | Marketing
Influencer marketing is definitely becoming a more common topic among marketing teams. It’s still early days, though, and many brands are struggling to find their way. Resistance at the senior management level is frequent, especially since the answer to...
by Minter Dial | May 24, 2016 | Marketing
I was invited to attend a press meeting to announce a repositioning of sorts of Relaxnews, run by Jerome and Pierre Doncieux, that was purchased by Publicis in July 2015. Relaxnews is setting itself out to be a press agency, including consultancy, production (of...
by Minter Dial | May 17, 2016 | Marketing
The Guardian are hiring.* If you go to The Guardian’s site and right click anywhere on the page “View Page Source,” you will find a page that opens with the following code: We are (creatively) hiring… Under the headline, they write: Ever...
by Minter Dial | May 12, 2016 | Marketing
Promise Less. Deliver More. Promise Less & Deliver More. I know that this is a little counter-intuitive, but you do have to wonder how managers in head office continue to “sign off” on promises that are bound to disappoint their customers. Somewhere in the school...
