by Minter Dial | Jun 26, 2014 | Social Media
After getting on the social media bandwagon, brands are rushing to content marketing like gold diggers to the open pit. But, just like for gold diggers, the real issue may be the distribution, not the gold in the pit. More and more, the real question is how do you get...
by Minter Dial | Jun 15, 2014 | Minter Dialogue, Social Media
Minter Dialogue Episode #106 This interview is with Gregory Pouy, one of the better known digital marketing experts in France, and recently cited as the top 70 rising social media stars worldwide by the phenomenal Mark Schaeffer. Greg has been working with...
by Minter Dial | Jun 11, 2014 | Marketing
For many brands and marketing teams in businesses around the world, there is terrific pressure to improve performance. Many a marketing strategy blueprint will include projects with bold Calls to Action, such as: Optimize CRM program Increase conversion rates Drive...
by Minter Dial | Jun 3, 2014 | Mobile, Responsibility
As organizations continue to zero in on their digital strategy and to build a digital transformation plan, top executives need to make sure that their own Digital IQ is satisfactory in order to make the best decisions. Taking a cue from the obsessive Steve Jobs, who...
by Minter Dial | May 27, 2014 | Marketing
A recent study on Trust by GFK paints a rather gloomy picture for business executives and marketers. Whether it is the retailer, business executive (entrepreneur), advertising specialists (a proxy for marketers), market research team or celebrity spokesperson, people...