by Minter Dial | May 19, 2014 | Marketing
In recent discussions, I have found that there is a good deal of cynicism about the notion of branding. As companies continue to plough head and shoulder into the digital transformation ‘project’, the issue of company culture inevitably becomes front...
by Minter Dial | Apr 28, 2014 | Marketing
During a recent shopping spree in Madrid, I decided to buy myself a new outfit. I chose a well-known high-end brand with latin roots. The experience was decidedly mitigated and decries the difficulty in crafting an upscale and luxury strategy in today’s multi...
by Minter Dial | Apr 15, 2014 | Marketing
Do you suffer from too many emails cluttering up your inbox? Thanks to my friend Daniel Rowles (@danielrowles) and his ever useful Digital Marketing Podcast, co-hosted with Ciaran Rogers, I learned about a service that automatically deals with your newsletter...
by Minter Dial | Mar 18, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #94 This is a different kind of podcast than my usual interview of a digital star. This time, I am up! Invited by my old friend and colleague, Rodrigo Padilla (on behalf of Canada Post), I gave this webinar about the Future Marketing...
by Minter Dial | Mar 17, 2014 | Social Media
The personal mindset sets the tone It should be no surprise, but the way we view life personally is important in business. I believe, however, that we are now entering a phase where the boundary between personal and professional is withering away. With the flattening...