marketing | Minter Dial

Why and how should you go to South by Southwest (aka SXSW)?

by Minter Dial | Mar 13, 2014 | Social Media

There are typically three schools of thought about South by Southwest (aka SXSW): It’s over. It’s over-hyped. It’s passé. It’s a zoo. It’s a waste of time. I also heard “too much ass licking.” This, or words to that...

3 keys to great SEO – Strategic Executive Opportunity

by Minter Dial | Mar 4, 2014 | New Tech

SEO – search engine optimization – continues to be a central tenet of website strategies. However, it tends to be a moving feast and opinions on how best to do SEO vary as much as the weather. As long as search continues to be a dominant route to...

Interview with Nicolas Gaudreau – CMO of Yellow Pages Group Canada

by Minter Dial | Mar 2, 2014 | Minter Dialogue, Podcast

Minter Dialogue Episode #92 This interview is with Nicolas Gaudreau, CMO of Yellow Pages Group in Canada. Based in Montreal and a former INSEAD classmate, Nicolas has been at the marketing helm through a most intensive digital transformation. In this interview we talk...

“Thank you for your loyalty!” – 3 ways to do great loyalty marketing

by Minter Dial | Feb 26, 2014 | Marketing

This year is supposedly all about Big Data. However, many — if not most — brands are far from actually capitalizing on the opportunities in Big Data. I wanted to highlight an erroneous campaign by a rather large brand, that ordinarily one would think...

Buy Buy Love, Hello Emptiness

by Minter Dial | Feb 10, 2014 | Social Media

Just like the rich kid who gets friends by handing out candy to the other kids in the playground, many large companies focus their resources on buying friends. The ways that brands can now invest in digital marketing has mushroomed. Such activities include:...