by Minter Dial | Mar 17, 2014 | Social Media
The personal mindset sets the tone It should be no surprise, but the way we view life personally is important in business. I believe, however, that we are now entering a phase where the boundary between personal and professional is withering away. With the flattening...
by Minter Dial | Mar 13, 2014 | Social Media
There are typically three schools of thought about South by Southwest (aka SXSW): It’s over. It’s over-hyped. It’s passé. It’s a zoo. It’s a waste of time. I also heard “too much ass licking.” This, or words to that...
by Minter Dial | Mar 4, 2014 | New Tech
SEO – search engine optimization – continues to be a central tenet of website strategies. However, it tends to be a moving feast and opinions on how best to do SEO vary as much as the weather. As long as search continues to be a dominant route to...
by Minter Dial | Mar 2, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #92 This interview is with Nicolas Gaudreau, CMO of Yellow Pages Group in Canada. Based in Montreal and a former INSEAD classmate, Nicolas has been at the marketing helm through a most intensive digital transformation. In this interview we talk...
by Minter Dial | Feb 26, 2014 | Marketing
This year is supposedly all about Big Data. However, many — if not most — brands are far from actually capitalizing on the opportunities in Big Data. I wanted to highlight an erroneous campaign by a rather large brand, that ordinarily one would think...