Buy Buy Love, Hello Emptiness

Just like the rich kid who gets friends by handing out candy to the other kids in the playground, many large companies focus their resources on buying friends. The ways that brands can now invest in digital marketing has mushroomed. Such activities include:...

How to grow your brand on Twitter – 6 keys

With Twitter now eclipsing 200 million active users and on the verge of an IPO, there can no longer be any doubt that Twitter will become a regular feature on the docket of marketing executives. The company Twitter will be on a prolonged offensive to develop its...

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