This interview is with Nicolas Gaudreau, CMO of Yellow Pages Group in Canada. Based in Montreal and a former INSEAD classmate, Nicolas has been at the marketing helm through a most intensive digital transformation. In this interview we talk about the journey YPG has been on, looking at how they have had to adapt to the new market conditions, with some of the keys to the success as well as lessons learned. It’s an interesting case study for companies wanting to tackle the all too necessary digital transformation process. Enjoy the show!
By the way, you can also sign up to the Minter Dialogue podcast here via iTunes.
To connect with Nicolas Gaudreau:
Sites mentioned by Nicolas Gaudreau:
Further resources for the Minter Dialogue Radio Show:
Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at MinterDial.fr, on Megaphone or in iTunes.
Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. I invite you to take a spin!