by Minter Dial | Jul 23, 2013 | Marketing
Big data is Dead, or Big Data* is really a Big Headache Specifically, for 99% of companies, big data is dead before we even started talking about it. Why? Because it is a vast, vague and unfriendly term for businesses to grapple with. As a core business-building...
by Minter Dial | Jul 22, 2013 | Marketing
Where is the sweet spot for luxury brands in digital marketing? I know that not a few luxury brands have been asking themselves this and other related questions about luxury brands digital marketing: How important is the brand’s “institutional”...
by Minter Dial | Jun 24, 2013 | Mobile
When looking at the ever evolving improvements made to the Gmail interface (my primary email client), I shudder when I think about the unprotected SMS inbox. As a consumer, we are basically defenceless. As such, the text message could become a digital...
by Minter Dial | May 21, 2013 | Responsibility, Social Media
With regard to the use of social media for your business, have you ever heard someone else say (or thought yourself): ”Why bother? It probably won’t be around in a couple of years!” The social media graveyard To each thought, one can...
by Minter Dial | Apr 30, 2013 | Social Media
The number of unwanted solicitations we all receive via the email inbox — despite ever-improving spam filters — is such a waste of time. According to Pingdom, there are some 2.2 billion email users and 144 billion emails sent per day. According to...