by Minter Dial | Mar 19, 2009 | Marketing
Listening to Apple’s videocast of the opening speech at this year’s MacWorld 2009, I heard that Apple stores around the world receive 3.4 million visitors per week. Via a separate source, I see that Apple had 251 stores as of the end of calendar year 2008...
by Minter Dial | Mar 17, 2009 | Marketing
The Paris mayor’s office has seen fit to launch an outdoor ad campaign to keep Paris clean. The image of trash in one or other natural environment is headlined with “unacceptable” or “scandalous” in Paris, too! To the...
by Minter Dial | Mar 13, 2009 | Marketing, Travel
The never ending flow of examples of how Apple has impacted the world continues… Above is an outdoor ad in Paris by a travel site (www.marmara.com) using multiple coloured suitcases, much like the Apple Shuffle, to mention one of the iconoclastic campaigns. In...
by Minter Dial | Mar 8, 2009 | Marketing
MEANINGFUL MESSAGES AND SINGULAR SHOPPING EXPERIENCES… A consumer’s journey with a brand Ever since I latched on to the Firebrand (RIP) site, I have been interested in the concept of advertising as content, beyond merely being a reflection of contemporary...
by Minter Dial | Mar 6, 2009 | Marketing
This morning, I was piling through some old notes from a lecture I attended with Professor Miklos Sarvary at INSEAD, and this led me to plunge into the story of RCA whose 70-year tale is very rich. There is a great timeline available on NationMaster. RCA is a...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
