marketing | Minter Dial

Apple’s inspiration reaches out… again

by Minter Dial | Mar 13, 2009 | Marketing, Travel

The never ending flow of examples of how Apple has impacted the world continues… Above is an outdoor ad in Paris by a travel site (www.marmara.com) using multiple coloured suitcases, much like the Apple Shuffle, to mention one of the iconoclastic campaigns. In...

LIDL – A web campaign that merges value and values

by Minter Dial | Mar 8, 2009 | Marketing

MEANINGFUL MESSAGES AND SINGULAR SHOPPING EXPERIENCES… A consumer’s journey with a brand Ever since I latched on to the Firebrand (RIP) site, I have been interested in the concept of advertising as content, beyond merely being a reflection of contemporary...

RCA – the earliest precursor of Worldwide Wireless Web?

by Minter Dial | Mar 6, 2009 | Marketing

This morning, I was piling through some old notes from a lecture I attended with Professor Miklos Sarvary at INSEAD, and this led me to plunge into the story of RCA whose 70-year tale is very rich. There is a great timeline available on NationMaster. RCA is a...

McDOPEY? Microsoft Desktop Optimization Pack Comes to Paris

by Minter Dial | Feb 22, 2009 | Marketing

Microsoft Desktop Optimization Pack (MDOP): Implementation that is a whisker too long?Microsoft has launched this ad campaign for its MDOP in France. I took a couple of blackberry photos (sorry for the quality) in the metro (tube) station at l’Etoile /Charles de...

Convergence – In search of the Uber Consolidation

by Minter Dial | Feb 20, 2009 | Marketing

Are you like me, Seeking the Consolidation & Convergence of all Applications, Tools and Electrical Wires? I enjoyed this article from Engadget “What Apple could learn from Palm Web OS” and it spurred me to consider my state of un-convergence, with the multiplicity...