marketing | Minter Dial

SNCR – Spending on conversational marketing looking up

by Minter Dial | Oct 18, 2007 | Marketing, Mobile, Social Media

A new research study from SNCR says that spending on conversational marketing will outstrip traditional marketing by 2012. Commissioned by New Communications Review (SNCR, run by Jen McClure), and Joe Jaffe, the study shows some interesting figures and projections...

The State of Contemporary Art & Ads as New Art

by Minter Dial | Oct 9, 2007 | Marketing

In a world suffering from an overabundance of ‘contemporary’ modern art, is it not possible that advertisements will be the best “representation” of our era? Surely, this is what Firebrand TV is counting on (opens Oct 22 2007). The plethora of...

Firebrand TV – The MTV of Ads?

by Minter Dial | Sep 27, 2007 | Branding, Business, Marketing, Mobile

Courtesy of Greg Verdino and Joe Jaffe, have learned about the creation of FIREBRAND TV, “a new, opt-in entertainment and marketing destination that gives consumers interactive access to their favorite brands, products and promotions.” The idea is to...

France seeking to open advertising rules on national television

by Minter Dial | Sep 17, 2007 | Marketing

I am reading with interest the debate in France about “liberalizing” the rules around advertising on television. Both the advertisers (behind the Union des Anonceurs) and Patrick de Carolis (President of France Televisions) have asked to relax the...

The Break Up – A true marketing message

by Minter Dial | Sep 15, 2007 | Marketing

Ok, this video clip, The Break Up, has been with us for already 1.3M views and I’ve had it marked as a bookmark for quite a while, but I thought I’d come out of the closet and show my appreciation by adding it as today’s post. It is a good reminder...