12 kinds of ads

Here’s an example of on-line learning, from Slate. There are only 12 kinds of ads. I thought this slide show by Seth Stevenson, revisting Donald Gunn’s 1978 theory about there being only 12 kinds of [master] ads possible, was a great little exercise. It...

Misplaced ad placements

Courtesy of Opinionated Marketers, found this posting about 15 ads with unfortunate location. The naughty ones tends to win out over the morbid, in my opinion. There are location (real estate) and timing (jokes) mantras that come to mind.

Russia’s History Revision

There is surely a lot that can be said about American history books, so right off the cuff, I want to suggest that ‘our’ kitchen may not be clean. However, when you combine Putin’s call for greater patriotism and national pride, the recent...

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