Why is customer centricity so important today?

In this digitally enhanced, always on and increasingly transparent world, brands that are not embracing customer centricity are likely to face more and more issues. Customer centricity is important for three major reasons (hopefully not restating the bleeding...

Great Face, Shame about the Brain?

The product is king!How to spot a company that isn’t customer centric? Product centric companies have a tendency to believe that they are equally customer centric.  The story in the heads of top management goes along the lines of: “Product is King and...

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