by Minter Dial | Apr 22, 2012 | Social Media
Getting “social” is not — or should no longer be — new news for any self-respecting marketing team. These days, social media is pretty much an ongoing topic at any company café or water cooler, even if the absolute marketing dollars remain...
by Minter Dial | Apr 13, 2012 | Social Media
The number of eyebrows raised by the $1 billion price tag paid by Facebook for Instagram is perhaps as much a surprise as the price itself. The common refrain is “What on earth are Facebook thinking, paying so much for a tiny company without any revenues {or...
by Minter Dial | Apr 11, 2012 | Social Media
Whose tweet is it, anyway?In December 2011, I wrote up the saga about Noah Kravitz (see the original post ”Social Media Ownership” here) and the issue of who owns your social media profile while you are working for and/or representing a company or...
by Minter Dial | Apr 8, 2012 | Social Media
As brands get hip to social media, I have seen a few organizations take the inevitable shortcuts. These shortcuts can include outsourcing community management (at a more radical level), ignoring the weekend, moderating unwanted comments, or simply not engaging...
by Minter Dial | Mar 29, 2012 | Minter Dialogue, Podcast
A new service to give value to digital sharing UPDATE AUG 2013: AvalanShare had to shut its “doors”. Minter Dialogue Radio Show number #28. This interview is with Sean Keyes, CMO and co-owner of Avalanshare. AvalanShare is an interesting start-up that...