social media | Minter Dial

Social Media Ownership: Does your employer own your network?

by Minter Dial | Dec 28, 2011 | Social Media

You are your ( social ) network The case of Noah Kravitz has hit front page and, rightly so. If you haven’t heard about it, you should read this article in the New York Times. In short, Noah Kravitz is being sued for damages — to the tune...

Making the switch: Where to find the money for your Digital Marketing Strategy?

by Minter Dial | Dec 15, 2011 | Social Media

Money … and time Time & Money are needed With people running around trying to eke out an extra ounce of productivity in every breathing minute of the day, I often hear people say “I don’t have the budget for digital, yet…” It is...

Personal versus Professional: Another ambiguity for digital marketing

by Minter Dial | Dec 8, 2011 | Branding, Internet of Things

Getting used to ambiguity in the world of digital marketing Merging the Personal & Professional Last week, I wrote (post: Virtually Real) about the existential challenge for brand marketers to live with a whole assortment of ambiguities. These ambiguities center...

Management skills behind the brand: social attitude

by Minter Dial | Dec 6, 2011 | Social Media

Oyé Oyé: managers listen up In the 16 years that I worked in the professional salon business around the world for L’Oreal (Redken, Kerastase…), I met a great number of extraordinary men and women who are hairdressers, several of whom I still...

Digital Marketing Rules: two nil!

by Minter Dial | Nov 30, 2011 | Social Media

Two Nil (aka 2-0) as opposed to 2.0? I frequently hear the term Digital Marketing team. It makes me think that there is still an us versus them kind of mentality inside companies, where management is still not sure who should be responsible for...