by Minter Dial | Oct 18, 2007 | Marketing, Mobile, Social Media
A new research study from SNCR says that spending on conversational marketing will outstrip traditional marketing by 2012. Commissioned by New Communications Review (SNCR, run by Jen McClure), and Joe Jaffe, the study shows some interesting figures and projections...
by Minter Dial | Oct 17, 2007 | Sports
With a transport strike in Paris now underway, a breakdown with Blogger today (although it wasn’t exactly a strike, it almost felt like it) and the general strikeout by the Yankees (and maybe soon the Red Sox in the ALCS), it seems that strikes are in the air....
by Minter Dial | Oct 5, 2007 | Branding, Social Media
We consume words with our most precious resource: time. As such, we should be extremely watchful in its expenditure. Are you not tired of the deluge of words that gush out of some people’s mouths? Between formalities, small talk and thoughtlessness, a day can be...
by Minter Dial | Sep 17, 2007 | Social Media
The two-second news spot? As if the 24-second spot weren’t condensed enough (thanks CNN), we now seem to be moving into nano-news era. On top of that, via services such as blogs, Twitter, wikipedia and others, the proliferation of news services and sources seems...
by Minter Dial | Sep 11, 2007 | Social Media
The BBC reports yesterday from the ongoing BA (British Association) Festival of Science at York University conference that Facebook is estimated to cause 130 million pounds PER DAY in lost productivity. Naturally, after one considers the lost productivity of phone...