by Minter Dial | Dec 19, 2011 | Marketing
Storytelling is all the rage… In a quest for content, brands are looking to create stories to recount (online, in particular). The catch is that the stories must resonate with their audience and, more pressingly, must ring true for the employees. I see...
by Minter Dial | Jan 10, 2010 | Marketing
In the realm of great corporate content, here is one from the “legendary” blended scotch brand, Johnnie Walker (Diageo). This 6’27 minute film, featuring Robert Carlyle (Trainspotting, The Full Monty…), is perfectly produced, providing a...
by Minter Dial | Mar 31, 2009 | Marketing
I love watches. Maybe it’s a guy’s thing and/or maybe it’s because guys don’t have much “jewellery” to bandy about. In any event, I was struck by a couple of things in a recent article in Le Figaro (“Des montres qui...