Does your story have guts?

Storytelling is all the rage… In a quest for content, brands are looking to create stories to recount (online, in particular).  The catch is that the stories must resonate with their audience and, more pressingly, must ring true for the employees.  I see...

Romain Jérôme Watches at BaselWorld 2009

I love watches.  Maybe it’s a guy’s thing and/or maybe it’s because guys don’t have much “jewellery” to bandy about.  In any event, I was struck by a couple of things in a recent article in Le Figaro (“Des montres qui...

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