by Minter Dial | Sep 16, 2015 | Marketing
What makes for a great storyteller? I have to believe it’s an alchemy between talent, content and practice. Like a musician doing repeated scales and arpeggios, it is true that for those who live in close proximity, the practice can also drive one a bit nuts....
by Minter Dial | Jan 25, 2015 | Minter Dialogue, Social Media
Minter Dialogue Episode #130 This interview is with Scott Monty. Formerly head of social media at Ford Motor Company, where Scott spent 6 years and was instrumental (if not indispensable) in driving the highly successful digital strategy under Alan Mulally’s reign...
by Minter Dial | Mar 13, 2014 | Social Media
There are typically three schools of thought about South by Southwest (aka SXSW): It’s over. It’s over-hyped. It’s passé. It’s a zoo. It’s a waste of time. I also heard “too much ass licking.” This, or words to that...
by Minter Dial | Sep 2, 2013 | Marketing
For the longest part of my career, I was trained to venerate “new.” Every sales cycle, it was all about the new product launch. Sometimes, for lack of anything better, it was just a new format or new size. At the very least, there had to...
by Minter Dial | May 14, 2013 | Infographics
You have presumably seen how popular infographics have become. We also know the power of a great storyteller. I wanted to weave the two notions together and create a Storygraphic™. A storygraphic could be defined as a standalone image-based timeline that...
