by Minter Dial | Feb 16, 2012 | Marketing
Great teachers are great storytellers When I think back to the great teachers I have had in my life, they were all great storytellers. For instance, I recall how my prep school history teacher would relate the situation as if he were there with the historical...
by Minter Dial | Jan 11, 2012 | Mobile
Telling stories There are stories (lies) and there are stories (that move). Great storytelling is about communicating the story in a way that draws you in, makes an emotional connection. A telling story is one where the audience leaves itching to do...
by Minter Dial | Jan 4, 2012 | Entertainment
Not the film of all time To ring in the new year, we went to see the new Martin Scorsese film, Hugo, based on the book, The Invention of Hugo Cabret, by Brian Selznick. This 2 hour+ film did not seduce me on the merits of the direction, plot or acting. I thought of it...
by Minter Dial | Dec 19, 2011 | Marketing
Storytelling is all the rage… In a quest for content, brands are looking to create stories to recount (online, in particular). The catch is that the stories must resonate with their audience and, more pressingly, must ring true for the employees. I see...
by Minter Dial | Jan 10, 2010 | Marketing
In the realm of great corporate content, here is one from the “legendary” blended scotch brand, Johnnie Walker (Diageo). This 6’27 minute film, featuring Robert Carlyle (Trainspotting, The Full Monty…), is perfectly produced, providing a...