What Is The Value Of A Facebook Fan? [infographic]

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I created this infographic to explain what is and wherein lies the value of a Facebook fan. The short story is that there is no way to place a single value on a fan. The answer is that “it depends.” Not only are some fans worth more than others, but the way you build up engagement on your page makes the value of a fan more or less potent. While this infographic is directed toward Facebook, the concept is equally valid for any social media strategy and other social media platforms (Twitter, Google+…). In any event, ultimately, the value of your fanbase depends on how much you truly care about your customers.

What is the value of a Facebook fan? by @yopps & @mdial on Twitter

Please let us know your comments!

UPDATED: for those who would like the PDF, I’ve put it up on slideshare here.

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Minter Dial

Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Digital Strategy. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last ten years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). His books include Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, bowed in December 2018 and won the Book Excellence Award 2019 as well as being shortlisted for the Business Book Awards 2019. It's available in Audiobook, Kindle and Paperback. He is also co-author of Futureproof (Pearson, Sep 2017) and sole author of The Last Ring Home (Myndset Press, Nov 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter's latest book, You Lead, How being yourself makes you a better leader, published by Kogan Page, won the Business Book Award 2022 in the category of Leadership. It's easy to inquire about booking Minter Dial here.

33 Comments, RSS

  1. Joakim Nilsson
    February 3, 2012 at 10:35 am

    Good that we start to see infographics in this area that paints the true picture, as opposite to the recently popular “Fans are worth $XY”.

    The next question is then how to attribute our actions to the actual sales, how to we find and measure the channels that assist leads?

    Throwing out tracking linka on all your lead gen links wont paint a good picture as it wont take into account that forum post where you resolved a problem…

    The future way of doing it is prob something like this 1) measure the relevance of your content/activities 2) use multi channel funnel web analytics software 3) attribute 1,2 to your hard sales numbers

    Just me thinking out loud again…

  2. Minter Dial
    February 3, 2012 at 4:44 pm

    Indeed, this is the next level, one might say, Joakim. The ability to link one single action to a dollar sale is unrealistic; and it's unlikely to hold true. With point 1, digital teams need to establish objectives and goals that make sense… Then applying multi channel funnel analytics can be layered on top of those goals. …

    Makes me think of Ford Explorer's programme which was very tight and right in funneling prospects to the Facebook page, and then inciting them to come to the institutional site for a Build & Price… with greater level of engagement… some of which successfully led to sales.

  8. yendi
    February 9, 2012 at 12:41 pm

    The generation Y is into the addition, the one of experimenting simultaneously diverse job experiences and social media reflect this situation. Great picture, a good start for a conversation.

  13. Arundhati
    February 24, 2012 at 10:33 pm

    Hello there – I came here via the comment you left on my blog. Nice infographic.

    Regarding your point on “Value vs Values” – I would think the acquisition cost is very important in determining value (I use the term ‘value’ here as similar to ROI). If your acquisition cost is much higher than the revenue you derive from the fan, then you are not getting much value from the fan.

  26. Martin
    June 18, 2013 at 10:51 pm

    The future way of doing it is prob something like this 1) measure the relevance of your content/activities 2) use multi channel funnel web analytics software 3) attribute 1,2 to your hard sales numbers
    Just me thinking out loud again…

  27. marketing educations
    July 23, 2013 at 3:34 pm

    I was recommended this website through my cousin. I’m no longer certain whether or not this publish is written by means of him as no one else understand such specified about my problem. You’re wonderful! Thank you!

  28. Maria J. Barreiro
    July 30, 2013 at 6:20 pm

    These days,there is a great trend of Facebook.With each passing day this trend is getting more and more.People are using it for running their business in all field.In this current period as mentioned in this article. It is playing a great role for the development and advancement of society.

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