by Minter Dial | Nov 5, 2012 | Social Media
Geo-Loco : More loco than Local I have gradually begun to ween myself off of Foursquare. Gone are the competitive days where I feverishly checked in to see how many points I had won. One of my prouder check-ins was worth 16 points (see right) when I accumulated miles...
by Minter Dial | Nov 4, 2012 | Branding
Convictions of a brand marketerThis 3″43 film was produced by filmmaker, Robin Block, of Red Sky Vision, in conjunction with Simply Communicate, ahead of a keynote speech I made at the IABC Conference in Paris (22 October 2012). In this film, I talk about my...
by Minter Dial | Nov 2, 2012 | Marketing
As a startup or an SMB, the issues of “centralized” branding and global marketing are not even on the radar. But, as companies get bigger, the natural tendency is to centralize the global marketing function. Whether it is L’Oreal, Procter &...
by Minter Dial | Oct 30, 2012 | Branding
Institute CSA & Havas Media Brand Study in France In a newly released annual survey from France — created by the Institute CSA on behalf of Havas Media – that identifies the top brands present in the lives of the French, there were a number of...
by Minter Dial | Oct 29, 2012 | Minter Dialogue, Podcast
Minter Dialogue #38 This interview is with Alex Luff, Managing Director of Corporate Edge, a branding and communications agency, specialized in B2B, whose mission is to put people at the heart of business communications. Their clients include many big brands such...
