by Minter Dial | Oct 5, 2012 | Social Media
What is content marketing? There are plenty of great sources for defining what is content marketing, and none better than the entry in Wikipedia: Content marketing is “the creation and sharing of content in order to attract, acquire and engage clearly...
by Minter Dial | Oct 2, 2012 | Business
The Cults of Perfection and SecrecyA couple of days ago (Sept 28) both the US Intelligence and Apple did something simultaneously and quite counter cultural: they both admitted that they had made mistakes. Both the US intelligence and Apple have a history of not...
by Minter Dial | Sep 30, 2012 | Social Media
Minter Dialogue #35 This interview is with Andrew Grill, CEO of KRED, for real-time transparent community-based influence measurement. Measuring online influence is a hot field and one that typically galvanizes conversation. I met Andrew at the LikeMinds...
by Minter Dial | Sep 27, 2012 | Minter Dialogue, Podcast
At the heart of big data… Welcome to the Minter Dialogue Radio Show number #34. This interview is with Caspar Craven, whom I met thanks to Jane Gomez at the Supper Club. Caspar is co-founder and Director of Trovus, an award winning agency working on gleaning and...
by Minter Dial | Sep 26, 2012 | Responsibility, Social Media
Groundwork for digital marketing The first things a CEO needs to evaluate, in order to create and apply an effective digital marketing strategy, are threefold: A very clear objective of what he/she wishes to achieve in digital that the company...