Quantified Self – The Nike FuelBand versus Fitbit face-off #3

Share this post:

This is the breakout year of wearable technology and the quantified self. Between Google, Sony, Samsung, LG, Motorola and ‘pure players’ such as Fitbit, Jawbone and Garmin, the race is on. And now with Apple’s announcement of its Apple Watch, wearable technology is on the verge of going planetary. [At least, on this prediction of trends for this year, I have been accurate (Ten marketing trends for 2014).]

Quantification via the wrist

In the realm of getting to the bottom of the performance of the two (current) leaders in the market (Nike FuelBand and Fitbit Flex), I have logged three sets of results in three different ways and blogged on each series of recordings:

  1. Wearing one device on the left hand and the other on the right hand (March) – My first post including a features comparison: Wearable devices – Hoax or Coach
  2. Wearing both devices on the same (right) wrist (April) – Second post FuelBand versus Fitbit – Furious Fallacies
  3. Wearing both devices on the right wrist and indicating that I am right-hand dominant, which by mistake, I had not done before (July)

The results in the table below show that not much changed. Notwithstanding a July where I had a few off days, there is little forensic work needed here to see that the readings remain much of the sameness.Quantified Self - the myndset digital strategyI note that the Fitbit was on the right hand throughout. The difference between the April and July readings was just that I had changed the settings to indicate that I was wearing it on my dominant hand.

Quantified devices – everything’s relative

Quantified Self Fitbit Fuelband - the myndset digital strategy 2014

Above, I overlayed the graphs that each backoffice provides. The thin orange line represents the Fitbit and chronicles my calorie consumption (starting at 2,000). The bigger bars (yellow, green and red) are for the Nike Fuel readings, where the green line represents my daily goal (3,000 fuel). As far as comparing the two devices is concerned, here is what we can say:

  • There is a statistical correlation!
  • Fitbit has me taking 50% more steps than the Nike FuelBand
  • In terms of calories, Fitbit has me consuming 2,700 per day, which is about normal for a “moderately active middle-aged man” as opposed to the paltry 800 on average via the FuelBand. It seems that the assumption of calories per step (4/step versus 10/step) is radically different in the little algorithms that each device has inside
  • FuelBand’s Fuel reading is probably the most interesting element to Nike’s device, since it is the measurement against which you target yourself. It is also the one which is compared against your peers and friends (with whom you have connected) in the Nike+ Community.

Evaluation as a wearable technology

Fitbit Fuelband - the myndset digital strategy

In my first post, I did a table looking at how the two devices stacked up on a number of criteria. While the FuelBand is a much clunkier item (and much less comfortable when typing at a keyboard, for example), at least it is more durable. My Fitbit Flex is no longer fit to trot, as the photo below will attest. It lasted just six months before the plastic band split in half. Although I appreciated the fact that the Fitbit is waterproof (I always had to remove the FuelBand before I showered, swam…), the durability of the Fitbit is disappointing. Thus I have had to stop using it within 6 months of acquisition, like 1/3 of adult Americans who owned a modern activity tracking device, per this study by Endeavour Partners. A quote from the study is worth citing:

In the midst of this frenzy of anticipation, the dirty secret of wearables remains: most of these devices fail to drive long-term sustained engagement for a majority of users.

The question is how can these wearable devices create true value? By materially changing people’s habits over a sustained period of time. {Tweet this!}

Quantified Self Conclusion:

The quantified self, as far as these two devices are concerned, is a relative term. You can gauge yourself against yourself and, with Nike, you can also compare yourself to other people of the same age or friends with whom you have connected. The era of the quantified self (or perhaps the quantified selfie) is upon us. With the amount of money being thrown at the category, there will surely be some more effective devices in measuring your activity. Presumably, the sweetspot will be when the quantified self links into the medical domain. In the interim, it seems that the data on the device is less the motivator than the desire/ability to talk about it among your friends and colleagues, to make public commitments and to participate in a wider social network around some shared passions (activities).

What’s your favorite device so far?

Your email address will not be published. Required fields are marked *

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to my bi-weekly newsletter

Subscribe to my bi-weekly newsletter

for exclusive content, insights and eye-opening videos. My promise is to stimulate, educate and entertain. I'll also give an overview of the latest content and alerts about upcoming events at which I will be speaking. You can always find my books on Amazon, including my latest book on leadership, You Lead, How Being Yourself Makes You A Better Leader by Kogan Page.

Thank you! You have successfully subscribed!

Pin It on Pinterest