Minter Dialogue with Nikki Gatenby

Nikki Gatenby is founder and MD of the marketing agency Propellernet, based in Brighton, UK. She has been consistently described as a Great Boss, running an agency that is cited as a Great Place to Work every year since 2013. Nikki is also author of the best-selling book, SuperEngaged, How to transform business performance by putting people and purpose first. In this conversation, we discuss how Nikki has created such a powerful agency with a super engaged workforce, lessons learned and how other entrepreneurs and business leaders could create their own super engaged team.

Please send me your questions — as an audio file if you’d like — to Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate it.

To connect with Nikki Gatenby:

Stats and sites mentioned:

Gallup 2016 survey: In a survey on employee engagement versus bottom line across 1.8 million employees, it concluded that business divisions scoring at the top half with reported employee engagement had nearly double the performance impact, compared with those in the bottom half. This is regardless of the organisation, industry or company; regardless of changes in the economy or even massive changes in technology. In simple terms, on a global scale, people who are engaged are natural brand ambassadors and deliver high quality outcomes. So if performance and profit are important to you, your people are the place to start.

Happy, a consulting company led by Henry Stewart, are experts in the field of engagement and have significant proof points. Happy, engaged staff are 22% more profitable. For every 2% increase in how happy employees are, revenue grows by 1%. Investing in a great workplace compared to the standard stock market over the last 25years would give a 3.5% increase in return. Check out more with Henry Stewart and his


Further resources for the Minter Dialogue Radio Show:

RSS Feed for Minter Dialogue

Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show in this podcast tab, on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes here!

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign-off music is “A Convinced Man,” a song I co-wrote with Stephanie Singer back in the late 1980s.

Pin It on Pinterest