July 28, 2019 Marketing and New Retail in China with author and China marketing expert Ashley Galina Dudarenok (MDE338) PodcastRetail Share this post: Minter Dialogue with Ashley Dudarenok Ashley Galina Dudarenok is a China marketing expert, founder of two companies, Alarice a social media agency and ChoZan, for training, keynotes and masterclasses on marketing in China. Based in HK, Ashley is also an influencer and best-selling author who has just published her third book, New Retail Born in China Going Global: How Chinese Tech Giants Are Changing Global Commerce. In this conversation, we talk about some of the important things to get right when marketing in China, some insights to Ashley’s life as an influencer and the truly revolutionary world of retail in China that has been termed as “New Retail.” Please send me your questions — as an audio file if you’d like — to [email protected] Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate it. To connect with Ashley Dudarenok: Ashley Dudarenok on InstagramYou can find Ashley on Twitter: @AshleyDudarenokAshley Dudarenok on LinkedinAshley’s new book: “New Retail: Born in China” on Amazon Site(s) mentioned: Dorie Clark – Stand OutFresh Hippo Huma supermarket chain in China – Check out Ashley video on YouTubeWill Smith on YoutubeBelow is my video interview with Ashley on How to build empathy ————– Further resources for the Minter Dialogue podcast: Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show in this podcast tab, on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes here! Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign-off music is “A Convinced Man,” a song I co-wrote and recorded with Stephanie Singer back in the late 1980s. NEWSletter Subscribe to Minter’s Bi-Weekly NEWSletter and receive a free copy of the exclusive and updated 8 Golden Rules of an eReputation Your Gift For Signing Up 8 Golden Rules of an eReputation SUBSCRIBE! You have Successfully Subscribed! Alarice, Ashley Dudarenok, Ashley Galina Dudarenok, best-selling author, chosen, facial recognition, new retail, Retail Born in China, social media Minter Dial Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Digital Strategy. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last ten years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). His books include Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, bowed in December 2018 and won the Book Excellence Award 2019 as well as being shortlisted for the Business Book Awards 2019. It's available in Audiobook, Kindle and Paperback. He is also co-author of Futureproof (Pearson, Sep 2017) and sole author of The Last Ring Home (Myndset Press, Nov 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter's newest book on leadership, You Lead, How being yourself makes you a better leader, published by Kogan Page, was released January 2021. It's easy to inquire about booking Minter Dial here. View all posts by Minter Dial Previous post Next post