Marketing and New Retail in China with author and China marketing expert Ashley Galina Dudarenok (MDE338)

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Minter Dialogue with Ashley Dudarenok

Ashley Galina Dudarenok is a China marketing expert, founder of two companies, Alarice a social media agency and ChoZan, for training, keynotes and masterclasses on marketing in China. Based in HK, Ashley is also an influencer and best-selling author who has just published her third book, New Retail Born in China Going Global: How Chinese Tech Giants Are Changing Global Commerce. In this conversation, we talk about some of the important things to get right when marketing in China, some insights to Ashley’s life as an influencer and the truly revolutionary world of retail in China that has been termed as “New Retail.”

Please send me your questions — as an audio file if you’d like — to nminterdial@gmail.com. Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate it.

To connect with Ashley Dudarenok:

Site(s) mentioned:

  • Dorie Clark – Stand Out
  • Fresh Hippo Huma supermarket chain in China – Check out Ashley video on YouTube
  • Will Smith on Youtube
  • Below is my video interview with Ashley on How to build empathy

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Further resources for the Minter Dialogue podcast:

RSS Feed for Minter Dialogue

Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show in this podcast tab, on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes here!

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign-off music is “A Convinced Man,” a song I co-wrote and recorded with Stephanie Singer back in the late 1980s.

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Minter Dial

Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Transformation. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last twelve years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). He's author of Heartificial Empathy, Putting Heart into Business and Artificial Intelligence (2019); co-author of Futureproof, How To Get Your Business Ready For The Next Disruption (Pearson 2017); The Last Ring Home (Myndset Press 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter's last book, You Lead, How being yourself makes you a better leader, published by Kogan Page, won the Business Book Award 2022 in the category of Leadership. His current work is around fostering more meaningful conversation, with his featured publication on Substack: Dialogos, Fostering More Meaningful Conversations. It's easy to inquire about booking Minter Dial here.

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