Minter Dialogue with Nicole Yershon

Nicole Yershon, identified by The Drum as one of 25 women who have shaped the British digital industry over the last 25 years, is founder of the NY Collective, author of Rough Diamond, speaker and in 16 years at Ogilvy, founded the Ogilvy Lab. In this conversation with Nicole, we discuss how to be an intrapreneur — bringing that entrepreneurial spirit into big business, the challenges for agencies to provide better solutions for their clients, why it’s about better not best practices, building a great network and much more.

Please send me your questions — as an audio file if you’d like — to Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate it.

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Meanwhile, you can find my other interviews on the Minter Dialogue Show in this podcast tab, on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes here!

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign-off music is “A Convinced Man,” a song I co-wrote and recorded with Stephanie Singer back in the late 1980s (please excuse the quality of the sound!).

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