Minter Dialogue with Evelyn Starr
Evelyn Starr is a marketing consultant, brand strategist, consumer insights professional and author of Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling. In this conversation, we discuss the key symptoms of brand adolescence, the importance of and distinction between brand values and attributes. We look at how comedians and universities try to brand and separate themselves out. A most stimulating discussion.
Please send me your questions — as an audio file if you’d like — to firstname.lastname@example.org. Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to rate it here.
To connect with Evelyn Starr:
- Read Evelyn’s blog
- Get Evelyn’s book, Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling
- Find Evelyn Starr on LinkedIn
- Follow Evelyn on Twitter
Other sites mentioned:
- Peter Thiel’s Stanford lecture: Competition is for Losers
Further resources for the Minter Dialogue podcast:
Meanwhile, you can find my other interviews on the Minter Dialogue Show in this podcast tab, on Megaphone or via Apple Podcasts. If you like the show, please go over to rate this podcast via RateThisPodcast!
Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign-off music is “A Convinced Man,” a song I co-wrote and recorded with Stephanie Singer back in the late 1980s (please excuse the quality of the sound!).
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