Business Unusual and the Psychology of Brand Resilience with author, consultant & speaker, Nathalie Nahai (MDE451)

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Minter Dialogue with Nathalie Nahai

Nathalie Nahai, author, prior guest and is known for giving keynote speeches and consultancy on persuasive technology, ethics and the psychology behind evolving consumer behaviours. A member of the BIMA Human Insights Council, she also hosts The Hive Podcast and contributes to national publications, television (BBC, Sky, CNN), and radio (BBC Radio 4) on the impact of technology in our lives. In this discussion, we discuss her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience (Kogan Page Inspire), the changing notion of our collective moral compass, how personalisation thwarts empathy, how to enhance a brand reputation through ethics and fair treatment of employees, empathy and AI and the new form of post-heroic leadership.

Please send me your questions — as an audio file if you’d like — to [email protected] Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to rate it here.

To connect with Nathalie Nahai:

Site(s) mentioned:

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Further resources for the Minter Dialogue podcast:

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Meanwhile, you can find my other interviews on the Minter Dialogue Show in this podcast tab, on Megaphone or via Apple Podcasts. If you like the show, please go over to rate this podcast via RateThisPodcast!

And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at: MinterDial.fr, on Megaphone or in iTunes.

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign-off music is “A Convinced Man,” a song I co-wrote and recorded with Stephanie Singer back in the late 1980s (please excuse the quality of the sound!).

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