Minter Dialogue with Jesse Cole

Jesse Cole is the owner of Savannah Bananas, a minor league baseball team based in Savannah, Georgia. Through his leadership, with his wife, Jesse has radically transformed how baseball is played. He’s the author of two books, the last of which came out this year, Fans First: Change the Game, Break the Rules & Create an Unforgettable Experience. In this conversation, we explore Jesse’s epic entrepreneurial journey, and pick out some of the key ideas and lessons learned from the creation and running of this outlier baseball team, and going ‘all in’ on differentiation and making a fans first business. As Jesse clearly believes, every business could do the same thing.

Please send me your questions — as an audio file if you’d like — to Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to rate it here.

To connect with Jesse Cole:


Further resources for the Minter Dialogue podcast:

RSS Feed for Minter Dialogue

Meanwhile, you can find my other interviews on the Minter Dialogue Show in this podcast tab, on Megaphone or via Apple Podcasts. If you like the show, please go over to rate this podcast via RateThisPodcast!

And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at:, on Megaphone or in iTunes.

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign-off music is “A Convinced Man,” a song I co-wrote and recorded with Stephanie Singer back in the late 1980s (please excuse the quality of the sound!).


***If you like my writing and are interested in fostering more meaningful conversations in our society, please check out my Dialogos Substack. This newsletter will feature articles on why and how we can all improve our conversations, whether it’s at home, with friends, in society at large or at work. Subscription is free, but if you see value in it, you are welcome to contribute both materially and through your comments. Sign up here:

Pin It on Pinterest