by Minter Dial | Mar 15, 2018 | Branding, Politics
The question of whether your brand should be political is a hot topic these days. There was a great presentation I attended at SXSW 2018 by Latia Curry (from Rally) on the merits of politics in branding and how to get there. The idea of mixing politics and business,...
by Minter Dial | Mar 11, 2018 | Artificial Intelligence (AI), Minter Dialogue, Podcast
Minter Dialogue with Jeremy Waite Jeremy Waite is author of Ten Words, evangelist for IBM Watson Customer Engagement and Global Leader of CMO Programmes at IBM. In this podcast, we zoom in on artificial intelligence. We look at the state of the business of AI, the key...
by Minter Dial | Mar 5, 2018 | Minter Dialogue, Podcast
Minter Dialogue with Anne Boden Anne Boden is the founder and CEO of Starling Bank, a brand new online bank in the UK, that she started in 2014 and got licensed in 2016. Anne who comes with a heavyweight executive experience in the banking world (ex-COO of Allied...
by Minter Dial | Mar 1, 2018 | Leadership, Sports
When a team punches above its weight This has to be one of the most enduring challenges for any business whether small or large. I was struck by the Bill Pennington article in the NYT, “The Ski Team That Sleeps Together Wins a Lot of Gold Medals” outlining...
by Minter Dial | Feb 27, 2018 | Marketing
If you are an online travel agency (OTA) and an airline you work with changes an upcoming flight, you are of course bound to alert your customers of the change. One would have to imagine that’s a regular occurrence at an online travel agency? As such, it would...
