by Minter Dial | Feb 25, 2016 | Social Media
In a recent casual conversation with a teenager, I found out that the “Active Now” message emblazoned on top of Facebook Messenger is wreaking havoc. If your Facebook Messenger headline shows that you are active now, it can spur a deluge of messages...
by Minter Dial | Feb 23, 2016 | Marketing
To the extent, these days, time is being counted in nano-seconds and everything is happening in real-time, there is an evermore acute merit to being “ahead of the curve.” One can safely say that notion of being ahead of the curve has always been...
by Minter Dial | Feb 21, 2016 | Minter Dialogue, Podcast
Minter Dialogue Episode #183 This interview is with AJ Brustein, co-founder and CEO of Wonolo, Work Now Locally, an on-demand staffing app that connects businesses with temporary workers. AJ was previously Global Senior Brand Manager at Coca-Cola before leading the...
by Minter Dial | Feb 18, 2016 | Leadership
If you are a teacher at university, you are wholly — and daily — aware of the challenge of battling for your students’ attention beyond and behind the invading and invasive digital screens. In a school room, the tragedy of the situation is that the...
by Minter Dial | Feb 16, 2016 | Marketing
For many years, I have been carrying a message about how marketing must evolve to include the 5E’s. The new model looks like this: But maybe I’ve been getting it wrong? I have been encouraging brands to focus on these 5E’s, applying them...
