by Minter Dial | Feb 4, 2016 | Retail
Over the last few years, I have keenly observed how brands and retailers are using digital signage in out-of-home or stores. For the most part, my eyes have been caught by the number of failures. As much as digital can provide great solutions, the cost effectiveness...
by Minter Dial | Feb 2, 2016 | Marketing
The other day, I stopped to observe a man driving solo in his Audi car who, with one hand on the steering wheel, was gesticulating wildly with his other hand. Obviously he was “on” the phone, albeit hands free. Smiling to myself, I thought that he was most...
by Minter Dial | Jan 31, 2016 | Minter Dialogue, Podcast
Minter Dialogue Episode #180 — This interview is with Simon Barrow, a man with an illustrious career in brand management and agencies, who founded and ran People in Business for 21 years. Simon pioneered the notion “Employer Brand” and now helps...
by Minter Dial | Jan 28, 2016 | Cyber Security, New Tech, Social Media
I marvel how, in 2016, even in London, I still come across active people (i.e. not retired) who have decided to shun (at least a part of) the Internet. The key underlying issue is, of course, about privacy. No one in their right mind wants their private lives revealed...
by Minter Dial | Jan 26, 2016 | Cyber Security, Marketing, Meaningfulness
Last week, I published the first section of the business trends predictions for 2016, focusing on the new technology trends. This week, I present the other two sections, looking at the trends for marketing and in terms of mindset. The truth is that, if organizations...
