by Minter Dial | May 21, 2015 | Leadership
There is corporate strategy, then there is brand strategy. There are corporate communications and corporate shareholders; then there are employees and customers. There are corporate values, policies and procedures and then there is innovation, digital and customer...
by Minter Dial | May 19, 2015 | Branding
Most of the corporate finance and marketing courses that I followed in business school back in 1992-3 talked about the need to extract value from one’s activities. It is a founding principle of great branding that says that marketing is the art of adding value....
by Minter Dial | May 17, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #146 — This interview is with Neil Perkin, founder of Only Dead Fish, a digital and media consultancy. Among his many achievements and activities, Neil is the co-creator of Fraggl, a brand new Twitter curation app. Working with a number of big...
by Minter Dial | May 16, 2015 | Marketing, Travel
Last night, my Uber driver, Mohammed (from Somalia), was an absolute delight. As much as one can argue about some of the less salacious tactics of Uber, the underlying principle of Uber creates an environment for truly different experiences. I wrote about the same...
by Minter Dial | May 14, 2015 | Leadership
When trying to drive digital transformation into your organization, have you ever noticed how most initiatives just seem to dissipate? It’s like when a stone thrown into a lake, where the sploosh and ensuing ripples just return to a placid surface. The...
