by Minter Dial | May 12, 2015 | Social Media
Have you ever considered changing the URL domain name of an existing site? In other words, keeping all the content (and structure) the same, you want the root name of the site to be different. At the end of last year, I decided to switch my website domain name from...
by Minter Dial | May 10, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #145 This interview is with Sophie Goossens, a practicing lawyer at August & Debouzy, who is on the cutting edge of legal issues in the digital space. Having met at SXSW, we struck up a number of fascinating conversations on legal topics,...
by Minter Dial | May 10, 2015 | Leadership, Travel
This may seem like a First World problem, but my experience with British Airways is a great point in case about how visceral and personal a relationship can be with a brand. Two months ago, I had a miserable experience, having been downgraded involuntarily on a 10 1/2...
by Minter Dial | May 7, 2015 | Leadership
In this digitally enhanced, always on and increasingly transparent world, brands that are not embracing customer centricity are likely to face more and more issues. Customer centricity is important for three major reasons (hopefully not restating the bleeding...
by Minter Dial | May 5, 2015 | Business
The BA Saga – Part 2 More than seven weeks have passed since my most unfortunate British Airways downgrade on a 10 1/2-hour flight from London to Austin (Texas). I continue to seek satisfaction from them. Here is Part 1 of the BA downgrade...
