by Minter Dial | Feb 26, 2015 | Marketing
Is it better to be a Hunter-Gatherer (acquisition mentality) or a Farmer-Nester (cultivating loyalty)? Of course, it is not about one or the other. Companies need to find a mix between acquisition and loyalty. No business can survive without first gaining...
by Minter Dial | Feb 24, 2015 | Leadership
How many times have you heard someone say “Sorry, I’m late” recently? Or, perhaps, you have had to use it yourself? If there were a way to count the number of times “Sorry, I’m late” has been uttered, I would have to believe...
by Minter Dial | Feb 22, 2015 | Minter Dialogue, Podcast
Minter Dialogue with Jeff Rohrs This interview is with Jeff Rohrs, VP of Marketing and Insights at Salesforce, as well as author the must-read book Audience, Marketing in the age of subscribers, fans & followers. In this podcast, we talk about digital...
by Minter Dial | Feb 19, 2015 | Retail
With the shopping experience in deep mutation, the use of digital in retail (such as new devices, tools and platforms) is becoming a strategic issue for many retailers. As obvious as the opportunities may seem to use digital to enhance the customer...
by Minter Dial | Feb 18, 2015 | New Tech
Recently, I conducted a series of interviews with 14 professors from prestigious universities (MIT, Stanford, Sydney, HEC, Bangalore…) who are intimately involved with digital technology and innovation. They are also all part of the Netexplo* new tech...