by Minter Dial | Feb 16, 2015 | Marketing
A main artery of a truly customer-centric organization has to be customer service. When products (the what you do, as Simon Sinek might say) become marginally distinguishable, the surrounding service and services will indubitably carry a differentiable and valuable...
by Minter Dial | Feb 15, 2015 | Minter Dialogue, Podcast
Minter Dialogue with Tim Sparkey This interview is with Tim Sparke, partner at Congregation Partners, helping brands and agencies with their communications. In this podcast, we discuss the challenges that advertising agencies face in this digital world, how companies...
by Minter Dial | Feb 11, 2015 | Marketing
In observing how major companies are approaching the question of “digital transformation,” I have identified five levels of digital maturity (going from the basement floor [level 0] rising to the top of Excellence [level 4]). The interesting...
by Minter Dial | Feb 10, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #132 This interview is with Michal Eitan, professor and head of the Master program of Design Management (M-Des) at Bezalel Academy of Arts and Design in Jerusalem. In this interview, we talk about the role and importance of designers in today’s...
by Minter Dial | Feb 6, 2015 | Business
This year may well the year that digital transformation becomes inscribed in the majority of company’s strategic initiatives in the developed world. If digital projects abound, many do not live up to expectations or become stuck in the mud. So, who is...
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