by Minter Dial | Sep 24, 2014 | Internet of Things, New Tech
Most futurists or “futurologists” have predicted that access to the Internet will be everywhere. Even if the “Internet of Things” (IoT) may be considered a trendy trending term, the vision of hyper connectivity all the same continues to excite...
by Minter Dial | Sep 23, 2014 | Branding
There is nothing so tantalizing as looking at the Apple brand marketing strategy and thinking how to learn from them! But, is everything they do, a de facto lesson for other companies? Sure, Apple is the company with the world’s highest capitalization...
by Minter Dial | Sep 21, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #113 This interview is with Tom Goodwin who works on both sides of the Atlantic, writing and speaking about the future of advertising & marketing for the likes of Ad Age, The Guardian, Wired and more. In this interview, we discuss...
by Minter Dial | Sep 17, 2014 | Retail
If digitail (digital in retail) is still an embryonic science, it is estimated that around 20-30% of stores in the US now provide free wifi access. For the remainder, reasons why retailers or mall owners (and the like) have not embraced offering free wifi most...
by Minter Dial | Sep 16, 2014 | Marketing
With the massive proliferation of sites and apps, most will suffer the ignominy of remaining incognito. For some, they may think of themselves as the world’s best kept secret. For others, I would argue, it is just as well! Why? Because so many...