by Minter Dial | May 19, 2014 | Marketing
In recent discussions, I have found that there is a good deal of cynicism about the notion of branding. As companies continue to plough head and shoulder into the digital transformation ‘project’, the issue of company culture inevitably becomes front...
by Minter Dial | May 16, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #103 This interview is with David Goldenberg, co-founder and CEO of CVTrust, whose main product, Smart Diploma, provides a way to certify diplomas for educational bodies who sign on. In this interview, we discuss the CVTrust business...
by Minter Dial | May 13, 2014 | Business
BOF is a funny old word. In French, “bof” basically is the equivalent of a verbal, almost indolent, shrug of the shoulders. However, BOF is also the Business of Fashion, a fabulous online resource for anyone in fashion, that was started in 2007 by Imran...
by Minter Dial | May 12, 2014 | Social Media
Who isn’t in pursuit of happiness? Would you not agree that Pharrell William’s song, “Happy,” is wonderfully a propos for our times? Launched in November 2013, it’s small surprise that Happy has sold over 7 million copies around the world...
by Minter Dial | May 8, 2014 | Social Media
Minter Dialogue Episode #102 This interview is with Celica Thellier, a friend from my time at L’Oreal, who is now co-founder of a French start-up called Meilleures Entreprises. For those of you who know GlassDoor, it’s in a similar space: helping to understand better...