by Minter Dial | Oct 24, 2013 | Minter Dialogue, Podcast
Minter Dialogue Episode #79 This interview, recorded on October 21, 2013, is with Richard Lucas and Ian Patterson, respectively, Managing Director and Project Director at Discerning Digital. In this conversation, we discuss their experience in making the digital...
by Minter Dial | Oct 22, 2013 | New Tech
Marketing is a tricky place to be. On the one hand, most marketers in position today were not given the training in school to deal with all the new devices, tools and platforms available today. There’s social media, mobile, search, omnichannel and big data and...
by Minter Dial | Oct 17, 2013 | Minter Dialogue, Podcast
Episode #78 This interview, recorded on October 14, 2013, is with Emma Page. Based out of Zurich, Emma is head of Sales and Customer Success at Evernote Business for EMEA. In this interview we talk about the personal/professional crossover, the freemium model...
by Minter Dial | Oct 16, 2013 | Social Media
With Twitter now eclipsing 200 million active users and on the verge of an IPO, there can no longer be any doubt that Twitter will become a regular feature on the docket of marketing executives. The company Twitter will be on a prolonged offensive to develop its...
by Minter Dial | Oct 15, 2013 | Minter Dialogue, Podcast
Minter Dialogue Episode #77 This interview, recorded on October 11, 2013, is with Joe Fernandez, co-founder and CEO of Klout, a system that helps identify and engage with influencers. As Joe likes to say, Klout is the standard in online influence measurement....