5eCommerce – Putting the 5E’s into eCommerce

Inspired by a comment at a recent workshop, I thought I might apply my 5E’s of marketing into an eCommerce framework.  eCommerce is a difficult business.  The dirty little secret is that most eCommerce sites are not profitable, especially if one were...

Getting to be Customer Centric… really

The “idea” of customer centricity is typically rather desirable.  Many companies have used the words “customer centric” sprinkled into their annual report. [Is being Customer Centric truly desirable?] The concept may be repeated in...

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