by Minter Dial | Jun 4, 2013 | Retail
Inspired by a comment at a recent workshop, I thought I might apply my 5E’s of marketing into an eCommerce framework. eCommerce is a difficult business. The dirty little secret is that most eCommerce sites are not profitable, especially if one were...
by Minter Dial | Jun 3, 2013 | Branding
The “idea” of customer centricity is typically rather desirable. Many companies have used the words “customer centric” sprinkled into their annual report. [Is being Customer Centric truly desirable?] The concept may be repeated in...
by Minter Dial | May 29, 2013 | Leadership, Responsibility
I have been using the term Digital IQ for quite some time as a way to describe a person’s digital aptness. It has a singular flaw as a term: people might mistakenly believe that it’s just about digital intelligence. As much as we need to understand...
by Minter Dial | May 27, 2013 | Branding
The web is wonderful if you are happy to be transparent, collaborative, everywhere, fast, free and fluid. Moreover, it’s better to have low resolution videos and images for faster load times. Taken individually and, worse, as a group, these are not...
by Minter Dial | May 23, 2013 | Minter Dialogue, Social Media
Minter Dialogue #62 This interview is with the ebullient Sterling Proffer, whom I met at SXSW2013. Sterling works at one of the more fascinating and disruptive companies: Vice Media. Vice are publishers, aggregators, curators, and social platforms....