by Minter Dial | Apr 9, 2013 | Minter Dialogue, Podcast
Minter Dialogue #57 This interview is with Patrick Powers, a Danish-born entrepreneur, living in greater London. Patrick, who has written a couple of books, runs the vibrant Entrepreneurs in London club and works on helping SMBs on their email marketing and...
by Minter Dial | Apr 8, 2013 | Branding
What’s your opinion of the celebrity endorsement as a marketing investment? To what extent can an external spokesperson be an authentic representative of a brand? If your brand has (or more likely wants to “achieve”) authenticity, is it a good idea...
by Minter Dial | Apr 5, 2013 | Entertainment, Minter Dialogue, Podcast, WWII
Jan Thompson, Professor of Radio-Television at Southern Illinois University Carbondale, is the producer of a new feature-length documentary, “Never The Same: The Prisoner of War Experience,” which is going to premiere this Saturday (April 6) in Chicago, at the Gene...
by Minter Dial | Apr 4, 2013 | Marketing
In a world of cross channels and plethoric information and entertainment, the issue will ultimately come down to: why you? On the internet, everything can be everywhere multiple times over. But, why would yours stand out? This is where the power...
by Minter Dial | Apr 2, 2013 | Social Media
If you want to get your message out, there is nothing like good word of mouth. But, when the recommendation is out of the mouth of an influencer, that’s word of mouth on steroids. {Click to Tweet!} So how, as a brand marketer, can you...
