by Minter Dial | Mar 13, 2013 | Marketing, Responsibility
Digital marketing budgets and costs are bound to rise. As mainstream organizations shift their resources into the digital channels, the ipso facto consequence is that costs are going to increase. Demand will push up prices, especially since there is...
by Minter Dial | Mar 11, 2013 | Leadership
Great leadership is undoubtedly rare. Establishing the best leadership credentials is a tricky task for any board. Every culture has their preferences, and it would be foolish to suggest that the best perceived schools are bad credentials anywhere....
by Minter Dial | Mar 7, 2013 | Social Media
Some brands have latched onto the concept of digital marketing transparency, integrating rapid response mechanisms, an open social media policy and a threshold for error. Others (most) seem to be paying lip service to it. In the world of digital marketing, greater...
by Minter Dial | Mar 5, 2013 | Social Media
When discussing digital marketing strategy, still so often I hear talk about how to acquire fans and views for the cheapest amount. I tend to find that a misplaced, old-fashioned discourse that will likely create accidents online and even bigger headaches down...
by Minter Dial | Mar 4, 2013 | Marketing
WIth my long-time love of words, especially when it comes to translation, I thought about how the French translate the word “timing.” The word the French use is “delai” or “delay.” How ironic! Certain words can have such a way of...