by Minter Dial | Jun 10, 2012 | Branding
How much do you love Marmite? Passing through Waitrose this weekend, I came across this Diamond Jubilee version of Marmite. For the British, it is a fitting link between two grand institutions: the Queen and Marmite, 100% British and 100% British Yeast....
by Minter Dial | Jun 7, 2012 | Marketing
The power of the storyToday, there is much written about storytelling. You can use storytelling as a technique for a speech. For the more powerful brands, you can build a story, crafted out of its history. You can conceive of a beautiful story to recount in a...
by Minter Dial | Jun 6, 2012 | Social Media
Dropbox recently invited its 50+ million subscribers (source: Dropbox fact sheet) to upload their photos resident on their mobile devices up into their Dropbox account in the cloud. As an incentive, Dropbox offers up to 3GB of extra memory. I’ve just done that...
by Minter Dial | Jun 5, 2012 | Leadership
Have you thought about what ex-President Sarkozy is up to these days? After losing a Presidential election, what is there left for a citizen to want to do? Most people, at that point, would concede having reached a pinnacle. Similarly, upon retirement, the...
by Minter Dial | Jun 4, 2012 | Social Media
Social media is really just an extension of us! One of the biggest mistakes one can make in social media marketing is to think that because you are active, you will “win” over the fans. Not only can hyperactivity be penalized as spam, but it is,...