by Minter Dial | Feb 22, 2010 | Social Media
After a power meeting with Justin Kirby, founder of Yooster (a word-of-mouth opinion poll) and author of Connected Marketing, I thought it worthwhile to comment on two of Justin’s key mantras: 1/ “Social media is a misnomer.” Social media...
by Minter Dial | Feb 18, 2010 | Social Media
In response to a recent Edelman study and Hubspot post about the 2010 barometers of trust — and specifically, the reduced level of trust in our friends’ advice — I was inspired to write a comment which I post below. “According According...
by Minter Dial | Feb 9, 2010 | Business, Social Media
This post was originally published on Dec 14 2009 on a new defunct blog. It is the third in a series of the key learnings from LeWeb 2009 conference (Dec 9-10). As I have written before, I attended the LeWeb Conference 2009 in Paris, and have collected my...
by Minter Dial | Feb 6, 2010 | Politics, Sports
Cricket Team USA on front of WCQ Brochure “Cricket: Afghanistan versus United States in 2010” Who would have ever thought that these words could be strung together? I was alerted to this potentially potent sporting event coming up next week via an article...
by Minter Dial | Feb 2, 2010 | Social Media
I am often asked what makes a social media strategy work or fail for a company or brand? What makes a social media campaign succeed is quite a vast topic. For this post, I thought I might address what I consider to be the four main causes of failure which can...