Why do we sleep? Should we nap?

I have written in the past about sleep, in particular how interesting and revealing the study of sleep was for me at University (see here). What has always baffled me is that Sleep Researchers still have never scientifically proven why adult human beings need to...

I love brands … at a major discount?

I love brands… Yes, I do; but, it would seem that, especially over the span of the latest economic crisis, the “consumer” has become decidedly less enchanted with brands, per se. On the one hand, the crisis has accentuated the need for consumers (and...

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