by Minter Dial | Dec 7, 2021 | Branding, Business
The other day, I was presented with a new start-up where the entrepreneur said he was going after a niche. The problem was that the niche was defined as everything to do with health — the entire health market. Even if you might ultimately have the ambition of a...
by Minter Dial | Dec 5, 2021 | Branding, Minter Dialogue, Podcast
Minter Dialogue with Evelyn Starr Evelyn Starr is a marketing consultant, brand strategist, consumer insights professional and author of Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling. In this conversation, we discuss the key symptoms of...
by Minter Dial | Nov 30, 2021 | Branding
Unless you’re living in a cave, you’ve surely seen how brands and companies are pursuing purpose. The Business Roundtable issued a statement in 2019 to encourage companies to support “a life of meaning and dignity” and that a company’s purpose should...
by Minter Dial | Nov 28, 2021 | Digital Transformation, Education, Meaningfulness, Minter Dialogue, Mobile, New Tech, Podcast, WWII
Minter Dialogue with Claire Boonstra Claire Boonstra is a Dutch entrepreneur, who co-founded the acclaimed Layar, the augmented reality mobile platform that was sold to Blippar in 2014. Among a long string of accolades and titles, including Top 50 Most Influential...
by Minter Dial | Nov 24, 2021 | Artificial Intelligence (AI), Blockchain, Business, Ethics, Leadership, Marketing, Meaningfulness, Politics
The outlook for business is laced with dark clouds Over the past two years, governments have printed extraordinary sums of money to “buoy” the economy. In the process, the trend toward bigger government continues inexorably onward. In some countries, the government...
