by Minter Dial | Sep 9, 2021 | Branding, Meaningfulness
Many people have been writing about the serious need these days to have more fun, joy and happiness in their lives and business. This leads me to ask the question: Is fun a value to have as a brand? Call me Scrooge, but I tend to think not. Here’s why. If...
by Minter Dial | Sep 5, 2021 | Branding, Marketing, Minter Dialogue, Podcast, Psychedelics
Minter Dialogue with Tom Rainsford Tom Rainsford is Marketing Director of Beavertown Brewery, the fast-growing London-based brewery, that was set up just ten years ago, with such recognizable beers as Neck Oil, Bones and Gamma Ray. Previously, Tom was Director of...
by Minter Dial | Aug 31, 2021 | Digital Transformation, New Tech
For the last ten years or so, it felt like the QR code was struggling to make its mark in the West. I was forever bearish on the survival of the crowded square QR code. But it turns out I was dead wrong. The QR code is alive and well, and has indeed landed in the...
by Minter Dial | Aug 29, 2021 | Minter Dialogue, Podcast
Minter Dialogue with Margie Warrell Dr Margie Warrell, who has a PhD in the dynamics of power, gender and leadership, is passionate about helping people to live bigger, braver lives. Host of the Live Brave podcast, Margie is the author of five bestselling books,...
by Minter Dial | Aug 24, 2021 | Leadership, Meaningfulness
Does your company have a stated purpose? Maybe you are thinking about crafting or finding your brand’s purpose aka North Star? If so, before you get started, there are two important questions to ask first: What is the intention behind your wish to find your...
