Minter Dialogue with Gair Maxwell
Gair Maxwell is a brand strategist and renowned speaker. He’s also author of the recently released “Big Little Legends, How everyday leaders build irresistible brands,” published by Page Two. In this conversation, we discuss his new book, what success looks like, the importance of storytelling, how to find your unique story, the importance of instinct and personal history.
Please send me your questions — as an audio file if you’d like — to [email protected] Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to rate it here.
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Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign-off music is “A Convinced Man,” a song I co-wrote and recorded with Stephanie Singer back in the late 1980s (please excuse the quality of the sound!).
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