by Minter Dial | Dec 23, 2014 | Branding
This MasterCard MasterPass full page ad below was on the back of Section A of the Wall Street Journal (US edition) this past Saturday. It’s the express line online It really caught my attention for a number of reasons, not least of which is because it features a...
by Minter Dial | Dec 16, 2014 | Branding
Every day, your email inbox is stuffed with a mixture of important to completely undesirable mails. Gmail has done a stellar job of helping to organize these, even automatically. Yet, we still get too many mails. Even if we have pre-identified all the important...
by Minter Dial | Dec 11, 2014 | Branding
When, how and where I want it… Luxury brands often have it tougher than the mass brands. First, on balance, their customer is decidedly and deservedly more demanding. A big component of this “exigency” relates to time. Secondly, the average luxury...
by Minter Dial | Nov 27, 2014 | Branding
Bad news about Uber continues to dominate the airwaves and the digitally connected consumer — Uber’s target market — is not sitting dormant. There has been the alleged mistreatment of its drivers, women not feeling safe, the godview app to spy...
by Minter Dial | Sep 23, 2014 | Branding
There is nothing so tantalizing as looking at the Apple brand marketing strategy and thinking how to learn from them! But, is everything they do, a de facto lesson for other companies? Sure, Apple is the company with the world’s highest capitalization...
by Minter Dial | Jun 30, 2014 | Branding
The iconic Paula Kent Meehan passed away June 23, 2014. Most readers of this blog won’t have known who she was. However, I felt the need to share… I was particularly blessed to have had the chance to run REDKEN for three and a half years of its 54...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
