by Minter Dial | May 27, 2013 | Branding
The web is wonderful if you are happy to be transparent, collaborative, everywhere, fast, free and fluid. Moreover, it’s better to have low resolution videos and images for faster load times. Taken individually and, worse, as a group, these are not...
by Minter Dial | May 13, 2013 | Branding
The P&L is, by all accounts, the bastion of all things rational in business. But, what if there were such a thing as an emotional P&L? For starters, why is it Profit AND Loss and not Profit OR Loss? The P&L serves as a central nervous system...
by Minter Dial | Apr 8, 2013 | Branding
What’s your opinion of the celebrity endorsement as a marketing investment? To what extent can an external spokesperson be an authentic representative of a brand? If your brand has (or more likely wants to “achieve”) authenticity, is it a good idea...
by Minter Dial | Feb 27, 2013 | Branding
I have a few Polish friends whose names stand out as exceptional point scores for Scrabble. At least, that is, if you can find a way to throw in a few extra zzz’s into your word. My own name (N Minter Dial) is rather uninteresting from a Scrabble perspective in...
by Minter Dial | Feb 5, 2013 | Branding
The Steve Jobs biography by Walter Isaacson is a masterpiece, albeit below par compared to Isaacson’s other biographies. The book was published in November 2011, only a month after the death of Steve Jobs (October 5, 2011), so timing was of the essence....
by Minter Dial | Jan 28, 2013 | Branding
I was intrigued by the BBC OOOPS this morning! Words and images that catch the eye The BBC’s front page this morning has an intriguing side story (in the far right column): “OOPS, the irritating rise of websites talking to you like a friend.” Find...
