by Minter Dial | Jul 16, 2007 | Branding, Politics
We are in the midst of a number of important changeovers in governments around the world. My home country, France, has not only changed government, but seems to be giving France a JFK-esque-1st-100-days-run-for-your-money changeover. Sarkozy is giving true meaning to...
by Minter Dial | Jul 13, 2007 | Branding, Business, Social Media
I am fascinated by the new rumors coming out today… $6B tag for Facebook? What a statement. Here is a blurb from the Seattle Post. If this is true, it shows that the landscape is fast changing and Microsoft is scrambling for new directions. The biggest...
by Minter Dial | Jun 2, 2007 | Branding, Marketing, Meaningfulness
After the Economist’s special section on the "A world of Connections" (April 28), I was glad to receive a link from a new (connected) acquaintance, Vincent, on Connected Marketing: http://www.connectedmarketing.org/surveys/. Connection is...
by Minter Dial | May 27, 2007 | Branding, Marketing
This is not an ode to the underworld. It isn’t even a portrait of the world’s [dirty] underwear. It is a description of a new marketing concept: The new Value-Added is Nothing. In the un-world, the value added in the consumer’s eyes is the lack of...
by Minter Dial | May 24, 2007 | Branding, Business, Marketing
Inspired by this blog on “Pink Slip,” “Business Darwinism and the will to survive”, I ponder how even great companies survive long term. The very concept of lasting [forever] can almost seem counter intuitive (in the world of capital markets)....
by Minter Dial | May 11, 2007 | Branding, Health, Marketing
As a consumer, I do not want to spend oodles of time comparing prices and the quality(-ies) of the product. In the shop, or whenever and wherever I buy, I want trust and a preferred relationship [I may sound like a snob, but our current condition encourages this...