by Minter Dial | Jun 2, 2007 | Branding, Marketing, Meaningfulness
After the Economist’s special section on the "A world of Connections" (April 28), I was glad to receive a link from a new (connected) acquaintance, Vincent, on Connected Marketing: http://www.connectedmarketing.org/surveys/. Connection is...
by Minter Dial | May 27, 2007 | Branding, Marketing
This is not an ode to the underworld. It isn’t even a portrait of the world’s [dirty] underwear. It is a description of a new marketing concept: The new Value-Added is Nothing. In the un-world, the value added in the consumer’s eyes is the lack of...
by Minter Dial | May 24, 2007 | Branding, Business, Marketing
Inspired by this blog on “Pink Slip,” “Business Darwinism and the will to survive”, I ponder how even great companies survive long term. The very concept of lasting [forever] can almost seem counter intuitive (in the world of capital markets)....
by Minter Dial | May 11, 2007 | Branding, Health, Marketing
As a consumer, I do not want to spend oodles of time comparing prices and the quality(-ies) of the product. In the shop, or whenever and wherever I buy, I want trust and a preferred relationship [I may sound like a snob, but our current condition encourages this...
by Minter Dial | May 1, 2007 | Branding, Travel
Queen’s Day is a weekend of extravagance in Amsterdam. Concerts, orange shirts, beers and garbage sprawled across the streets. It is a moment of tremendous frivolity, much aided by the glorious sunny weather on this weekend. On this trip, I was spoiled by two...
by Minter Dial | Apr 23, 2007 | Branding, Podcast
I heard a segment out of a Robin Sharma podcast that struck a chord, as they say. It was about a poem, written in sanskrit, that goes like this: “Spring has past, summer has gone and winter is here. And The song that I meant to sing has remained unsung. I have...