by Minter Dial | Aug 31, 2007 | Branding, Marketing
As an American living overseas, you sometimes get bombarded with the (often well merited) criticism of American provincialism. And, the general line of argument centres around what type of news Americans follow. A recent study by McKinsey encouraged possibly a...
by Minter Dial | Jul 25, 2007 | Branding, Marketing, Social Media
As the marketing world and consumer behaviour evolve, one of the more interesting battle grounds involves the creative process and production. When a marketer plans to make a communication campaign or a shift in brand image, he/she now has a number of alternatives. As...
by Minter Dial | Jul 16, 2007 | Branding, Politics
We are in the midst of a number of important changeovers in governments around the world. My home country, France, has not only changed government, but seems to be giving France a JFK-esque-1st-100-days-run-for-your-money changeover. Sarkozy is giving true meaning to...
by Minter Dial | Jul 13, 2007 | Branding, Business, Social Media
I am fascinated by the new rumors coming out today… $6B tag for Facebook? What a statement. Here is a blurb from the Seattle Post. If this is true, it shows that the landscape is fast changing and Microsoft is scrambling for new directions. The biggest...
by Minter Dial | Jun 2, 2007 | Branding, Marketing, Meaningfulness
After the Economist’s special section on the "A world of Connections" (April 28), I was glad to receive a link from a new (connected) acquaintance, Vincent, on Connected Marketing: http://www.connectedmarketing.org/surveys/. Connection is...
by Minter Dial | May 27, 2007 | Branding, Marketing
This is not an ode to the underworld. It isn’t even a portrait of the world’s [dirty] underwear. It is a description of a new marketing concept: The new Value-Added is Nothing. In the un-world, the value added in the consumer’s eyes is the lack of...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
