The mantra of Connection

After the Economist’s special section on the "A world of Connections" (April 28), I was glad to receive a link from a new (connected) acquaintance, Vincent, on Connected Marketing:  http://www.connectedmarketing.org/surveys/.  Connection is...

Where is the brain’s brand button?

As a consumer, I do not want to spend oodles of time comparing prices and the quality(-ies) of the product. In the shop, or whenever and wherever I buy, I want trust and a preferred relationship [I may sound like a snob, but our current condition encourages this...

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